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Journal of Marketing Education
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Article

A Comprehensive Analysis of Marketing Journal Rankings

Michelle D. Steward* and Bruce R. Lewis

* To whom correspondence should be addressed. E-mail: stewarmd{at}wfu.edu.


  Abstract
The purpose of this study is to offer a comprehensive assessment of journal standings in Marketing from two perspectives. The discipline perspective of rankings is obtained from a collection of published journal ranking studies during the past 15 years. The studies in the published ranking stream are assessed for reliability by examining internal correlations within the set. Aggregate rankings are presented from the published ranking stream, as well as from the two predominant ranking approaches used in these studies (opinion surveys and citation analyses). A new data source for journal rankings is introduced—the actual in-house target journal lists used by a sample of Association to Advance Collegiate Schools of Business (AACSB)-accredited schools to evaluate faculty research, representing an institutional perspective. The aggregate journal rankings from these lists are presented, as well as the rankings in two subsegments of the sample (US/non-US and doctoral/nondoctoral). The publications from the discipline perspective are compared to data from the in-house target journal lists actually used by AACSB-accredited schools. A full set of rankings across both data sets (school lists and the published article stream) is presented and differences are discussed.

First published on September 21, 2009
Journal of Marketing Education 2009, doi:10.1177/0273475309344804
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