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Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles

Department of Marketing at the University of San Diego in San Diego, California.

Tom A. Budkles

Department of Marketing at Chapman University in Orange, California.

Robert M. Barath

Department of Marketing at California State University at Fullerton.

James Perry

Department of Management Information Systems at the University of San Diego in California.

The major premise of this article is that current and emerging applications of electronic and computer technologies can assist marketing educators in teaching college-level business students both task-related and critical thinking skills. The article (1) reviews selected learning style and teaching style literature, (2) provides examples of new multimedia technologies and delivery systems, (3) proposes a framework that can serve as an organizing structure for choosing an appropriate multimedia delivery system, and (4) briefly outlines implications for researchers, educators, and students.

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