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Journal of Marketing Education, Vol. 17, No. 3, 17-24 (1995)
DOI: 10.1177/027347539501700304

Improving Writing Skills in Sales Management Courses: The Use of Memo-Writing Exercises

Kevin M. McNeilly

Department of Marketing of the Richard T. Farmer School of Business Administration

Frances J. Ranney

Department of Rhetoric and Composition of the School of Arts and Sciences, at Miami University in Oxford, Ohio.

One issue we confront in business schools is trying to provide our students with appropriate communication skills to compete in the business world. Sales management is one position where communication skills are essential to success. This article focuses on improving writing skills in sales management courses by using informative, persuasive, recommendation, and analytical memos.


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