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Journal of Marketing Education
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Effective Pedagogy for Student-Team Projects

Madan M. Batra

Department of Marketing of the Eberly College of Business at Indiana University of Pennsylvania in Indiana, Pennsylvania.

Barbara E. Walvoord

Department of Wrting Across Curriculum at the University of Cincinnati in Ohio.

Krish S. Krishnan

Department of Marketing of the Eberly College of Business at Indiana University of Pennsylvania in Indiana, Pennsylvania.

Two pedagogical tools—the instructor's response to an initial draft of student-team projects and the group-project outline—are shown to be useful for enhancing the quality of term-long team projects in a marketing class. Findings are based upon students' assessment of the effectiveness of numerous pedagogical tools. Suggestions are offered for supervising student teams.

Journal of Marketing Education, Vol. 19, No. 2, 26-42 (1997)
DOI: 10.1177/027347539701900204
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