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Antecedents of Student Attitudes toward Computers

Department of Marketing and HSA at Central Michigan University in Mt. Pleasant.

J. Holton Wilson

Department of Marketing and HSA at Central Michigan University in Mt. Pleasant.

Hugh G. Daubek

Department of Management and Marketing at Purdue University at Calumet in Hammond, Indiana.

The purpose of this study was to examine the causal impact of different hypothesized antecedents of student attitudes toward computers. The results indicate that, although student attitudes toward computers are significantly affected by both confidence/non-anxiety and perceived usefulness, confidence/non-anxiety has a stronger relationship.

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