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Exploring Predictors of Student Team Project Performance

Department of Marketing, Daniels College of Business, University of Denver.

Kim A. Stewart

Department of Management, Daniels College of Business, University of Denver.

Sue Stewart-Belle

Department of Management and Marketing, College of Business, Texas A&M University, Corpus Christi.

In a study of 49 graduate and 172 undergraduate marketing project teams, the average of the individual abilities on the team was found to predict student team performance. Team size had little effect, and gender diversity had no effect on team performance. Among graduate teams, those with a moderate amount of nationality diversity outperformed teams with high or no nationality diversity. The implications of these and other findings for course administration and team assignment are discussed.

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