Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information Leadership, Fifth Edition

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Marketing Education
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Lawson, D.
Right arrow Articles by Dimitriadis, S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

International Business Education and Technology-Based Active Learning: Student-Reported Benefit Evaluations

Diana Lawson

University of Maine, dlawson{at}maine.edu

D. Steven White

Bridgewater State College, Bridgewater, Massachusetts.

Serge Dimitriadis

University Pierre Mandes France, Grenoble, France.

This article presents and evaluates alternative ways in which international business education can become an active-learning process for students. Exercises involving varying levels of technology were designed to enhance students' international experience and understanding. They proved useful in raising students' awareness, knowledge, and understanding of the international business environment.

Journal of Marketing Education, Vol. 20, No. 2, 141-148 (1998)
DOI: 10.1177/027347539802000208
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Studies in International EducationHome page
H. B. Van Hoof and M. J. Verbeeten
Wine Is for Drinking, Water Is for Washing: Student Opinions About International Exchange Programs
Journal of Studies in International Education, March 1, 2005; 9(1): 42 - 61.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
I. Clarke III and T. B. Flaherty
Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets
Journal of Marketing Education, August 1, 2003; 25(2): 118 - 129.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
S. P. Daly
Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management
Journal of Marketing Education, December 1, 2001; 23(3): 204 - 215.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
D. E. McCorkle, J. F. Alexander, and J. Reardon
Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions
Journal of Marketing Education, April 1, 2001; 23(1): 16 - 24.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
L. C. Ueltschy
An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum
Journal of Marketing Education, April 1, 2001; 23(1): 63 - 72.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
L. W. Turley and J. R. Shannon
The International Marketing Curriculum: Views from Students
Journal of Marketing Education, December 1, 1999; 21(3): 175 - 180.
[Abstract] [PDF]