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Journal of Marketing Education, Vol. 20, No. 2, 85-93 (1998)
DOI: 10.1177/027347539802000202

Student Team Performance: A Method for Classroom Assessment

Dawn R. Deeter-Schmelz

Department of Management and Marketing, School of Business Administration, at Monmouth University, West Long Branch, New Jersey.

Rosemary Ramsey

Department of Management and Marketing, Eastern Kentucky University, Richmond.

By teaching teamwork, instructors can increase the likelihood of a successful project and students' abilities to work in a team. A team performance assessment instrument is tested that can be used to provide feedback throughout student team projects. The principal components analysis resulted in a 13-item, single-factor solution that explained 68.7% of the variance. Implications for educators are discussed.


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