Journal of Marketing Education

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Hartman, C. L.
Right arrow Articles by Braunstein, L. A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Marketing Education, Vol. 20, No. 3, 236-243 (1998)
DOI: 10.1177/027347539802000307

A Picture is Worth a Thousand Words: Using Photography to Teach Self-Concept and Introduce Students to Consumer Behavior

Cathy L. Hartman

Utah State University.

Lori A. Braunstein

Utah State University.

This article describes an innovative, well-received student project that uses a nonverbal, metaphoric approach—self-photography—to teach self-concept theory. It also presents the content analysis of I 00 projects to demonstrate to instructors possible outcomes and to illustrate conceptual linkages. Finally, it provides guidance for implementing the self-photography project into the marketing curriculum.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?