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Journal of Marketing Education
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Marketing Department Leadership: An Analysis of a Team Transformation

Roger Gomes

Department of Marketing, College of Business and Public Affairs at Clemson University

Patricia A. Knowles

Department of Marketing, College of Business and Public Affairs, Clemson University

Using qualitative and quantitative research methods, the leadership style of a department chair in a marketing department that underwent a transformation in collegiality and research productivity is investigated. The leaderTMs unique leadership style was compared to published models, and a composite model was identified based on responses of faculty familiar with the leader. Rationale for the mechanism at work and suggestions for application are stressed.

Journal of Marketing Education, Vol. 21, No. 3, 164-174 (1999)
DOI: 10.1177/0273475399213002


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