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Journal of Marketing Education
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Implementing an Interdisciplinary Marketing/Engineering Course Project: Project Format, Preliminary Evaluation, and Critical Factor Review

Deborah Skinner

College of Business Administration at Butler University

Kim Mckeage

R. M. Seymour

Darrell W. Donahue

Tom Christensen

University of Maine

This article reports on an innovative product development class project in which marketing and bio-resource engineering students work together. The project modifies a project suggested by Lunsford and Henshaw employing marketing and engineering students. The project is executed as a professional development activity designed to give students a broader perspective on their discipline as well as model the types of work teams they will experience on the job. This article describes the approach to the project used by the interdisciplinary team of instructors, the faculty and the studentsTM responses to the project, and suggested improvements for further implementations.

Journal of Marketing Education, Vol. 21, No. 3, 217-231 (1999)
DOI: 10.1177/0273475399213007
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