This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Gruca, T. S. Search for Related Content Social Bookmarking                         What's this?

The IEM Movie Box Office Market: Integrating Marketing and Finance Using Electronic Markets

Henry B. Tippie College of Business at the University of Iowa

The Iowa Electronic Markets Movie Box Office Market forecasting and trading exercise is an important new form of Internet-based experiential learning. In this experience, students proceed beyond problem analysis to decision making in a situation in which their actions have real-dollar implications. From the exercise, students develop important marketing, finance, and technology skills. Instructors benefit from having a unifying activity to illustrate interesting aspects of new product development, pricing, and decision-making biases.

Journal of Marketing Education, Vol. 22, No. 1, 5-14 (2000)
DOI: 10.1177/0273475300221002


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				N. Granitz and P. Hugstad Creating and Diffusing a Technology Champion Course Journal of Marketing Education, December 1, 2004; 26(3): 208 - 225. [Abstract] [PDF]

				E. L. R. Elam and H. E. Spotts Achieving Marketing Curriculum Integration: A Live Case Study Approach Journal of Marketing Education, April 1, 2004; 26(1): 50 - 65. [Abstract] [PDF]