This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Petkus, E. Search for Related Content Social Bookmarking                   What's this?

A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle

Boise State University

The purpose of this article is to provide a framework for the design and implementation of service-learning courses in marketing. First, this article describes an experiential learning framework to be used as a guide for planning, designing, implementing, and evaluating a service-learning course. Second, this article specifies in detail service-learning implementation strategies for particular marketing courses. Third, this article describes actual methodology and outcomes of a service-learning case history for a consumer behavior course.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				C. Mari Doctoral Education and Transformative Consumer Research Journal of Marketing Education, April 1, 2008; 30(1): 5 - 11. [Abstract] [PDF]

				R. T. Peterson An Exploratory Study of Listening Practice Relative to Memory Testing and Lecture in Business Administration Courses Business Communication Quarterly, September 1, 2007; 70(3): 285 - 300. [Abstract] [PDF]

				E. Petkus Jr. Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education Journal of Marketing Education, April 1, 2007; 29(1): 39 - 51. [Abstract] [PDF]

				S. R. Madsen and O. Turnbull Academic Service Learning Experiences of Compensation and Benefit Course Students Journal of Management Education, October 1, 2006; 30(5): 724 - 742. [Abstract] [PDF]

				D. J. Lincoln The Editor's Corner Journal of Marketing Education, April 1, 2006; 28(1): 3 - 4. [PDF]

				D. J. Hagenbuch Service Learning Inputs and Outcomes in a Personal Selling Course Journal of Marketing Education, April 1, 2006; 28(1): 26 - 34. [Abstract] [PDF]

				R. R. Klink and G. A. Athaide Implementing Service Learning in the Principles of Marketing Course Journal of Marketing Education, August 1, 2004; 26(2): 145 - 153. [Abstract] [PDF]

				W. H. Jones Over the Wall: Experiences with Multicultural Literacy Journal of Marketing Education, December 1, 2003; 25(3): 231 - 240. [Abstract] [PDF]

				C. M. Wood The Effects of Creating Psychological Ownership among Students in Group Projects Journal of Marketing Education, December 1, 2003; 25(3): 240 - 249. [Abstract] [PDF]

				M. R. Young, B. R. Klemz, and J. W. Murphy Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior Journal of Marketing Education, August 1, 2003; 25(2): 130 - 142. [Abstract] [PDF]

				N. Granitz and C. S. Greene Applying E-Marketing Strategies to Online Distance Learning Journal of Marketing Education, April 1, 2003; 25(1): 16 - 30. [Abstract] [PDF]