This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Marks, R. B. Search for Related Content Social Bookmarking                   What's this?

Determinants of Student Evaluations of Global Measures of Instructor and Course Value

University of Wisconsin–shkosh

Using structural equation modeling (LISREL) with a sample of business students, this study addresses important issues with respect to student evaluations. After reviewing past research and using exploratory factor analysis, confirmatory factor analysis suggests the existence of five latent variables in student evaluations: organization, workload/difficulty, expected/fairness of grading, instructor liking/concern, and perceived learning. Next, adding structural paths, these variables are used to model the formation of student evaluations. The models developed demonstrate that student evaluations may lack discriminant validity, the extent to which a measure does not correlate with other constructs it is not supposed to measure (e.g., expected/fairness of grading does have a large impact on ratings of teaching ability). Moreover, the use of student evaluations is compounded by the common usage of global measures in student evaluation practice. Here, the use of overall course value and instructor rating are contrasted. The results are disparate, raising questions about the use of summative measures (i.e., of what should they be composed, if used at all).

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				L. B. Chonko A Philosophy of Teaching . . . and More Journal of Marketing Education, August 1, 2007; 29(2): 111 - 121. [Abstract] [PDF]

				J. M. Curran and D. E. Rosen Student Attitudes Toward College Courses: An Examination of Influences and Intentions Journal of Marketing Education, August 1, 2006; 28(2): 135 - 148. [Abstract] [PDF]

				D. E. Clayson and M. J. Sheffet Personality and the Student Evaluation of Teaching Journal of Marketing Education, August 1, 2006; 28(2): 149 - 160. [Abstract] [PDF]

				D. Gursoy and W. T. Umbreit Exploring Students' Evaluations of Teaching Effectiveness: What Factors are Important? Journal of Hospitality & Tourism Research, February 1, 2005; 29(1): 91 - 109. [Abstract] [PDF]

				K. H. Smith Implementing the "Marketing You" Project in Large Sections of Principles of Marketing Journal of Marketing Education, August 1, 2004; 26(2): 123 - 136. [Abstract] [PDF]

				W. B. Wilhelm The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice Journal of Marketing Education, April 1, 2004; 26(1): 17 - 30. [Abstract] [PDF]

				M. R. Young, B. R. Klemz, and J. W. Murphy Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior Journal of Marketing Education, August 1, 2003; 25(2): 130 - 142. [Abstract] [PDF]

				T. A. Schmidt, M. B. Houston, L. A. Bettencourt, and P. D. Boughton The Impact of Voice and Justification on Students' Perceptions of Professors' Fairness Journal of Marketing Education, August 1, 2003; 25(2): 177 - 186. [Abstract] [PDF]

				A. K. Paswan and J. A. Young Student Evaluation of Instructor: A Nomological Investigation Using Structural Equation Modeling Journal of Marketing Education, December 1, 2002; 24(3): 193 - 202. [Abstract] [PDF]

				I. Clarke III, T. B. Flaherty, and S. Mottner Student Perceptions of Educational Technology Tools Journal of Marketing Education, December 1, 2001; 23(3): 169 - 177. [Abstract] [PDF]