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Study Abroad Learning Activities: A Synthesis and Comparison

Charles R. Duke

Department of Marketing at Clemson University

Learning activities are described for study abroad tours with appropriateness discussed in terms of study tour characteristics of location, integration with academic credit, and time spent on the tour. Journal writing is the most versatile activity. Company visits are the most impressive to students. Simulations engage students but require computer technology. Projects require sufficient research resources. Lecture/testing and treasure hunts require more time on tour.

Journal of Marketing Education, Vol. 22, No. 2, 155-165 (2000)
DOI: 10.1177/0273475300222010
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