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Development of a Web-Based Internet Marketing Course
Shohreh A. Kaynama
Garland Keesling
Towson University
This article presents the results of the systematic development and implementation of an interactive course on Internet marketing. A seven-step systems model was used to create the technologically integrated course. The course is an online, hands-on workbook, which presents marketing concepts through a sophisticated Web-based educational environment. The article also offers insights into the use of Internet technology as a versatile delivery medium for both teaching and the practice of marketing. This planned mode of instruction resulted in a higher degree of interactive learning, more effective instruction, enhanced communication and collaboration, and a more accurate assessment of the learning effectiveness in comparison with conventional methods.
Journal of Marketing Education, Vol. 22, No. 2,
84-89 (2000)
DOI: 10.1177/0273475300222002
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