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Journal of Marketing Education
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Content and Delivery: A Comparison and Contrast of Electronic and Traditional MBA Marketing Planning Courses

Lois J. Smith

Department of Marketing at the University of Wisconsin-Whitewater

The electronic or Internet-based MBA program is a growing phenomenon, primarily because of students’ needs for flexibility and because of continuously improving technology for delivery of courses. Online MBA programs occur in a number of different formats ranging widely in tuition rates, timing, and delivery. Course content also necessarily differs from traditional classrooms. To illustrate the differences and similarities between electronic and traditional classrooms, two versions of a marketing planning course are contrasted based on requirements such as exams, teamwork, discussions, and research techniques.

Journal of Marketing Education, Vol. 23, No. 1, 35-44 (2001)
DOI: 10.1177/0273475301231005
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