This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Karakaya, F. Articles by Chopoorian, J. Search for Related Content Social Bookmarking                   What's this?

The Effects of Class Size and Learning Style on Student Performance in a Multimedia-Based Marketing Course

Earl T. Charlton College of Business; University of Massachusetts, Dartmouth

Thomas L. Ainscough

Department of Marketing; University of Wisconsin, Whitewater

John Chopoorian

Earl T. Charlton College of Business; University of Massachusetts, Dartmouth

Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				L. B. Chonko A Philosophy of Teaching . . . and More Journal of Marketing Education, August 1, 2007; 29(2): 111 - 121. [Abstract] [PDF]

				N. J. O'Reilly, R. Rahinel, M. K. Foster, and M. Patterson Connecting in Megaclasses: The Netnographic Advantage Journal of Marketing Education, April 1, 2007; 29(1): 69 - 84. [Abstract] [PDF]

				I. Clarke III, T. B. Flaherty, and M. Yankey Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education Journal of Marketing Education, December 1, 2006; 28(3): 218 - 226. [Abstract] [PDF]

				D. R. Bacon and B. Bean GPA in Research Studies: An Invaluable but Neglected Opportunity Journal of Marketing Education, April 1, 2006; 28(1): 35 - 42. [Abstract] [PDF]

				N. Granitz and P. Hugstad Creating and Diffusing a Technology Champion Course Journal of Marketing Education, December 1, 2004; 26(3): 208 - 225. [Abstract] [PDF]

				F. Jaramillo and P. E. Spector The Effect of Action Orientation on the Academic Performance of Undergraduate Marketing Majors Journal of Marketing Education, December 1, 2004; 26(3): 250 - 260. [Abstract] [PDF]

				R. Priluck Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing Journal of Marketing Education, August 1, 2004; 26(2): 161 - 173. [Abstract] [PDF]

				N. Granitz and C. S. Greene Applying E-Marketing Strategies to Online Distance Learning Journal of Marketing Education, April 1, 2003; 25(1): 16 - 30. [Abstract] [PDF]