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Critical Reflection in the Marketing Curriculum
Miriam Catterall
School of Management at the Queen’s University of Belfast, Northern Ireland
Pauline Maclaran
De Montfort University
Lorna Stevens
School of International Business at the University of Ulster, Northern Ireland
This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, this article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.
Journal of Marketing Education, Vol. 24, No. 3,
184-192 (2002)
DOI: 10.1177/0273475302238041
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