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Journal of Marketing Education
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What's this?

Does It Matter if I Hate Teamwork? What Impacts Student Attitudes toward Teamwork

Elizabeth Pfaff

Patricia Huddleston

The ability to work in teams is a skill that is often taught in universities to be applied in the business world. This study of junior and senior college students shows that project grades, perceived workload, time in class for project work, use of peer evaluations, and absence of a "free-rider" problem were significant predictors of attitudes toward teamwork. On the basis of their results, the authors suggest assigning a reasonable workload, allowing class time to work on projects, and using peer evaluations as strategies for improving student teamwork experiences.

Key Words: college • positive attitudes • student • success • teamwork

Journal of Marketing Education, Vol. 25, No. 1, 37-45 (2003)
DOI: 10.1177/0273475302250571
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