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Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study
Lynda Keng-Neo Wee
Temasek Centre for Problem-Based Learning
Megan Alexandria
Temasek Business School, Temasek Polytechnic, Singapore
Yih-Chyn Kek
Temasek Business School, Temasek Polytechnic, Singapore
Craig A. Kelley
Department of Marketing at California State University, Sacramento
This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.
Key Words: problem-based learning marketing curriculum teaching outcomes
Journal of Marketing Education, Vol. 25, No. 2,
150-162 (2003)
DOI: 10.1177/0273475303254016

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