Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information on Marketing Management

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Marketing Education
This Article
Right arrow Full Text (PDF)
Right arrow Full Text (OnlineFirst PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Polonsky, M. J.
Right arrow Articles by Mankelow, G.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics

Michael Jay Polonsky

School of Hospitality, Tourism & Marketing at Victoria University, Melbourne City, Australia

Biljana Juric

Department of Marketing at the University of Auckland, New Zealand

Gary Mankelow

Newcastle Business School at the University of Newcastle, Australia

This study examines attitudes of U.S.-based Academy of Marketing Science members toward teaching, research, participation in administration (including service), and academic promotional issues. Individuals were grouped using Ward’s and K-means clustering procedures, which revealed four groups—established academics, research-focused academics, less satisfied midcareer academics, and satisfied teachers. Clusters were further profiled according to the amount of time spent on teaching, research, and administration; research output; and individual demographic and institutional characteristics. Overall, clusters were generally dissatisfied with a range of work-related issues, with workload stress appearing as an issue that needs to be addressed within marketing academia.

Key Words: productivity • academic satisfaction • publishing • academic profiles

Journal of Marketing Education, Vol. 25, No. 3, 218-230 (2003)
DOI: 10.1177/0273475303257551
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Marketing EducationHome page
D. S. Ackerman and B. L. Gross
How Many Choices Are Good? Measurement of the Effects of Course Choice on Perceptions of a Marketing Option
Journal of Marketing Education, April 1, 2006; 28(1): 69 - 80.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
M. J. Polonsky and P. Whitelaw
What Are We Measuring When We Evaluate Journals?
Journal of Marketing Education, August 1, 2005; 27(2): 189 - 201.
[Abstract] [PDF]