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The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs

Rawls College of Business, Texas Tech University

Teresa M. McCarthy

Lehigh University

As demand for business education is rising, the production of business doctorates continues to fall. Between 1995 and 2001, new business doctorates declined 18%, dropping to the lowest point since 1987. In the same time frame, new marketing doctorates dropped by 32%. This article reports the results of a study designed to (1) assess enrollment trends and recruiting practices for marketing doctoral programs, (2) examine decision-making processes of prospective marketing doctoral students, and (3) develop a set of recommendations for improving recruiting in marketing doctoral programs. Results of surveys of marketing doctoral program coordinators, marketing Ph.D. students, and MBA students are reported.

Key Words: doctoral education • student recruiting • marketing doctorates • trends • business education

Journal of Marketing Education, Vol. 27, No. 1, 14-24 (2005)
DOI: 10.1177/0273475304268783


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