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Patenting Marketing Methods: A Missing Topic in the Classroom

West Chester University of Pennsylvania, West Chester, PA 19380; 610-425-5000; pchrist{at}wcupa.edu

Since the 1998 landmark case that validated the patenting of business methods as intellectual property, a plethora of patents has emerged. Patents for marketing-related processes have been particularly abundant, especially when new marketing processes are tied to a technology component. A review of the marketing literature and textbooks shows an instructor lag in teaching this area. Methods of teaching the area are explored, and suggested materials are noted.

Key Words: business method patents • Internet patents • intellectual property • Internet marketing • patent infringement

Journal of Marketing Education, Vol. 27, No. 1, 52-60 (2005)
DOI: 10.1177/0273475304273351


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