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The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

Department of Marketing at the University of Nevada, Las Vegas, 89154-6010; 702-895-4004 anill{at}ccmail.nevada.edu

John A. Schibrowsky

Department of Marketing at the University of Nevada, Las Vegas, 89154-6010; 702-895-0993 schibrow{at}nevada.edu

An experiment was conducted to study how marketing students' ethical decision making was influenced by their perceived moral intensity (PMI), corporate culture, and the reward system. The findings indicate that levels of awareness of the ethical consequences of a decision, the corporate culture, and the reward system all significantly affect ethical decision making. The results provide marketing educators with a framework for understanding the drivers of ethical decision making among marketing students. Given the results, some of the issues associated with teaching marketing ethics are highlighted.

Key Words: ethics • training • decision making • corporate culture • reward

Journal of Marketing Education, Vol. 27, No. 1, 68-80 (2005)
DOI: 10.1177/0273475304273458


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