Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Marketing Education
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Crittenden, V. L.
Right arrow Articles by Wilson, E. J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum

Victoria L. Crittenden

Carroll School of Management at Boston College

Elizabeth J. Wilson

Department of Marketing in the Sawyer School of Management at Suffolk University

In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on cross-functional teaching and learning activities within their departments and schools. While it appears that cross-functional teaching and learning does take place in the marketing classroom, it does not appear to be widespread among marketing departments within undergraduate business programs in the United States, and what is done tends to be accomplished within traditional pedagogical formats. These exploratory results point to several considerations for the implementation of crossfunctional teaching and learning initiatives, as well as provide provocative material for stimulating marketing faculty discussions on the topic.

Key Words: marketing • cross-functional • education • curriculum • integration

Journal of Marketing Education, Vol. 28, No. 1, 81-86 (2006)
DOI: 10.1177/0273475305284643
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Marketing EducationHome page
R. P. Schlee, M. T. Curren, and K. R. Harich
Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions
Journal of Marketing Education, April 1, 2009; 31(1): 5 - 15.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
S. N. Keller and A. J. Otjen
Creating and Executing an Applied Interdisciplinary Campaign for Domestic Violence Prevention
Journal of Marketing Education, December 1, 2007; 29(3): 234 - 244.
[Abstract] [PDF]

Home page
 Journal of Marketing EducationHome page
L. B. Chonko
A Philosophy of Teaching . . . and More
Journal of Marketing Education, August 1, 2007; 29(2): 111 - 121.
[Abstract] [PDF]