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Journal of Marketing Education
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Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context

Howard Forman

Drexel University in Philadelphia, Pennsylvania

Case-based pedagogy is a valuable tool for applying business concepts and theories to organizational contexts. Traditional case-based pedagogy offers such learning opportunities. What this pedagogy lacks, however, is an element of real-time experiential learning opportunities. This research focuses on the advantages of incorporating a case-writing assignment in an MBA curriculum and integrating it with the traditional case-study methodology in what is termed participative case writing. This research details the integrated case-study methodology and includes specific implementation recommendations.

Key Words: case study • case writing • experiential learning • participative • marketing

Journal of Marketing Education, Vol. 28, No. 2, 106-113 (2006)
DOI: 10.1177/0273475306288398
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