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Journal of Marketing Education
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The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model

James W. Peltier

University of Wisconsin–Whitewater

John A. Schibrowsky

University of Nevada, Las Vegas

William Drago

University of Wisconsin–Whitewater

A structural model of the drivers of online education is proposed and tested. The findings help to identify the interrelated nature of the lectures delivered via technology outside of the traditional classroom, the importance of mentoring, the need to develop course structure, the changing roles for instructors and students, and the importance of designing and delivering course content on the enhancement of the online learning experience. The results support an integrated, building-block approach for developing successful online programs and courses.

Key Words: online • e-learning • Web-based learning • education • interactions

Journal of Marketing Education, Vol. 29, No. 2, 140-153 (2007)
DOI: 10.1177/0273475307302016
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D. E. Hansen
Knowledge Transfer in Online Learning Environments
Journal of Marketing Education, August 1, 2008; 30(2): 93 - 105.
[Abstract] [PDF]