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Journal of Marketing Education
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Creating and Executing an Applied Interdisciplinary Campaign for Domestic Violence Prevention

Sarah N. Keller

Montana State University-Billings

A. J. Otjen

Montana State University-Billings

This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in achieving educational objectives and practical knowledge. The resulting multimedia campaign was well received throughout the state and illustrates opportunities for developing interdisciplinary knowledge and teaching in business and communication studies.

Key Words: social marketing • health communication • cause marketing • domestic violence • applied learning

Journal of Marketing Education, Vol. 29, No. 3, 234-244 (2007)
DOI: 10.1177/0273475307306890
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R. P. Schlee, M. T. Curren, and K. R. Harich
Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions
Journal of Marketing Education, April 1, 2009; 31(1): 5 - 15.
[Abstract] [PDF]