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Improving Marketing Students' Reading Comprehension With the SQ3R Method

University of South Florida, Lakeland, aartis{at}lakeland.usf.edu

For courses in a marketing curriculum to be effective where traditional textbook-based teaching methods are used, students must have sufficient ability to comprehend assigned reading materials. In addition, marketing graduates will have to read proficiently to meet the expectations of employers and to satisfy their own need to be highly competent self-directed learners. Self-regulated reading training is put forth as a partial remedy, and implementation of the most popular of these methods—SQ3R—is explained.

Key Words: adult literacy • college reading • self-directed learning • business education • SQ3R

This version was published on August 1, 2008

Journal of Marketing Education, Vol. 30, No. 2, 130-137 (2008)
DOI: 10.1177/0273475308318070


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