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Doctoral Education and Transformative Consumer Research

University of Molise, Campobasso, Italy

^* To whom correspondence should be addressed. E-mail: cmari{at}unimol.it.

	Abstract

This article examines why and how transformative consumer research (TCR) can become a relevant perspective in doctoral programs. The article draws selectively from studies published in consumer behavior, marketing, and marketing education that theoretically or empirically address this topic. It discusses the meaning and background of TCR together with reasons for its adoption within doctoral programs. It then briefly outlines current practices in doctoral programs in marketing and their main limitations. Finally, a proposal for integrating TCR in doctoral programs is presented, highlighting specific actions to implement it.

First published on January 8, 2008, doi:10.1177/0273475307312194

Journal of Marketing Education 2008;30:5.

A more recent version of this article appeared on April 1, 2008


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