This Article Full Text (OnlineFirst PDF) All Versions of this Article: 0273475308324087v1 31/1/5    most recent Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Schlee, R. P. Articles by Harich, K. R Search for Related Content Social Bookmarking                         What's this?

Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions

^* To whom correspondence should be addressed. E-mail: rschlee{at}spu.edu.

	Abstract

This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use business skills to solve social problems, the specific marketing skills required differ from those covered in most marketing curricula. This article recommends some changes in emphasis and/or scope to specific areas in the marketing curriculum and includes an outline of the proposed marketing curriculum for social enterprise programs.

First published on September 11, 2008, doi:10.1177/0273475308324087

Journal of Marketing Education 2009;31:5.

A more recent version of this article appeared on April 1, 2009


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?