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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions
Craig A. Kelley
Department of Management, School of Business Administration, California State University, Sacramento, California.
Ralph M. Gaedeke
Department of Management, School of Business Administration, California State University, Sacramento, California.
Marketing education has many facets, including recruiting students as marketing majors, educating students in marketing concepts and applications, and placing marketing graduates in the business world. This study reports the results of a survey which investigated student and employer evaluations of potential hiring criteria for entry-level marketing positions. Suggestions of how marketing educators can use the results to help their marketing graduates also are discussed.
Journal of Marketing Education, Vol. 12, No. 3,
64-71 (1990)
DOI: 10.1177/027347539001200309
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