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What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions
Callum J. Floyd
Department of Management, University of Canterbury, New Zealand.
Mary Ellen Gordon
Department of Management, University of Canterbury, New Zealand.
Conjoint analysis is used to derive the relative importance of communication skills (encompassing written and verbal), problem-solving skills (analytic/quantitative), interpersonal skills, and work experience in hiring decisions for entry-level management graduates. Employer preferences are compared with perceptions of students and staff.
Journal of Marketing Education, Vol. 20, No. 2,
103-109 (1998)
DOI: 10.1177/027347539802000204
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