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Journal of Marketing Education
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Contents: Spring 1992, Volume 14, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Philip R. Cateora

Journal of Marketing Education 1992 14: i. [PDF]  

Dietrich L. Schaupp, Thomas G. Ponzurick, and Frederick W. Schaupp

Journal of Marketing Education 1992 14: 1-11. [Abstract] [PDF] [References]  

John R. Ronchetto, Tom A. Budkles, Robert M. Barath, and James Perry

Journal of Marketing Education 1992 14: 12-21. [Abstract] [PDF] [References]  

Gopala K. Ganesh

Journal of Marketing Education 1992 14: 22-34. [Abstract] [PDF] [References]  

Faye W. Gilbert, Penelope J. Prenshaw, and Thomas T. Ivy

Journal of Marketing Education 1992 14: 35-40. [Abstract] [PDF] [References]  

Doris L. Cost, Marcia H. Bishop, and Elizabeth Scott Anderson

Journal of Marketing Education 1992 14: 41-45. [Abstract] [PDF] [References]  

Carol H. Anderson, Sande Ricrds Stanley, and Thomas H. Parker

Journal of Marketing Education 1992 14: 46-56. [Abstract] [PDF] [References]  

Denny E. McCorkle, Joe F. Alexander, and Memo F. Diriker

Journal of Marketing Education 1992 14: 57-67. [Abstract] [PDF] [References]  

Luther (Trey) Denton

Journal of Marketing Education 1992 14: 68-79. [Abstract] [PDF] [References]  

J. Holton Wilson and Hugh G. Daubek

Journal of Marketing Education 1992 14: 80-90. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.