Journal of Marketing Education -- Table of Contents (Spring 1997, 19 [1])

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Contents: Spring 1997, Volume 19, No. 1 [Index by Author] Other Issues:

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Bruce Stern: The Editor's Corner...
Journal of Marketing Education 1997 19: 1-2. [PDF]

Paul Hugstad: Marketing the Marketing Major
Journal of Marketing Education 1997 19: 4-13. [Abstract] [PDF] [References]

Donald A. McBane: Marketing Departments on the World Wide Web: State of the Art and Recommendations
Journal of Marketing Education 1997 19: 14-25. [Abstract] [PDF] [References]

Rajiv Vaidyanathan and S. S. Vaidyanathan: Ancient Wisdom: Parables for Modern Marketing
Journal of Marketing Education 1997 19: 26-36. [Abstract] [PDF] [References]

G. Tomas M. Hult, William T. Neese, and R. Edward Bashaw: Faculty Perceptions of Marketing Journals
Journal of Marketing Education 1997 19: 37-52. [Abstract] [PDF] [References]

Timothy R. Graeff: Bringing Reflective Learning to the Marketing Research Course: A Cooperative Learning Project Using Intergroup Critique
Journal of Marketing Education 1997 19: 53-64. [Abstract] [PDF] [References]

Biljana Juric, Sarah Todd, and James Henry: From the Student Perspective: Why Enroll in an Introductory Marketing Course?
Journal of Marketing Education 1997 19: 65-76. [Abstract] [PDF] [References]

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