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Journal of Marketing Education
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Contents: Summer 1997, Volume 19, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Bruce Stern

Journal of Marketing Education 1997 19: 1. [PDF]  

Beverlee B. Anderson

Journal of Marketing Education 1997 19: 2-15. [Abstract] [PDF] [References]  

William J. Lundstrom and D. Steven White

Journal of Marketing Education 1997 19: 16-25. [Abstract] [PDF] [References]  

Madan M. Batra, Barbara E. Walvoord, and Krish S. Krishnan

Journal of Marketing Education 1997 19: 26-42. [Abstract] [PDF] [References]  

Donna H. Green

Journal of Marketing Education 1997 19: 43-53. [Abstract] [PDF] [References]  

Richard L. Divine, J. Holton Wilson, and Hugh G. Daubek

Journal of Marketing Education 1997 19: 54-65. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.