Journal of Marketing Education -- Table of Contents (Fall 1997, 19 [3])

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Contents: Fall 1997, Volume 19, No. 3 [Index by Author] Other Issues:

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Craig A. Kelley and Bruce Stern: The Editors' Corner...
Journal of Marketing Education 1997 19: 1. [PDF]

Adam J. Koch: Marketing Curriculum: Designing its New Logic and Structure
Journal of Marketing Education 1997 19: 2-16. [Abstract] [PDF] [References]

Lawrence M. Lamont and Ken Friedman: Meeting the Challenges to Undergraduate Marketing Education
Journal of Marketing Education 1997 19: 17-30. [Abstract] [PDF] [References]

Steven Pharr and Linda J. Morris: The Fourth-Generation Marketing Curriculum: Meeting AACSB's Guidelines
Journal of Marketing Education 1997 19: 31-43. [Abstract] [PDF] [References]

Catherine T. Atwong and Paul S. Hugstad: Internet Technology and the Future of Marketing Education
Journal of Marketing Education 1997 19: 44-55. [Abstract] [PDF] [References]

Brahm Canzer: Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University
Journal of Marketing Education 1997 19: 56-65. [Abstract] [PDF] [References]

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