Craig A. Kelley

The Editor’s Corner
Journal of Marketing Education 1999 21: 83. [PDF]  

Mark B. Houston and Lance A. Bettencourt

But That’s Not Fair! An Exploratory Study of Student Perceptions of Instructor Fairness
Journal of Marketing Education 1999 21: 84-96. [Abstract] [PDF] [References]  

Kenneth E. Clow

Interactive Distance Learning: Impact on Student Course Evaluations
Journal of Marketing Education 1999 21: 97-105. [Abstract] [PDF] [References]  

Denny E. McCorkle, James Reardon, Joe F. Alexander, Nathan D. Kling, Robert C. Harris, and R. Vishwanathan Iyer

Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?
Journal of Marketing Education 1999 21: 106-117. [Abstract] [PDF] [References]  

Michael A. McCollough and Dwayne D. Gremler

Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers
Journal of Marketing Education 1999 21: 118-130. [Abstract] [PDF] [References]  

Linda J. Morris and John S. Morris

Introducing Quality Function Deployment in the Marketing Classroom
Journal of Marketing Education 1999 21: 131-137. [Abstract] [PDF] [References]  

Elise Truly Sautter, Kevin Boberg, and Arnold Maltz

A Customer Service Course: Bringing Marketing and Logistics Together
Journal of Marketing Education 1999 21: 138-145. [Abstract] [PDF] [References]  

Doris C. van Doren and Darlene Brannigan Smith

Scenario Planning: A New Approach to Teaching Marketing Strategy
Journal of Marketing Education 1999 21: 146-155. [Abstract] [PDF] [References]  

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