Gary L. Karns, Stephen Pharr, and Craig A. Kelley

The Editor’s Corner
Journal of Marketing Education 2001 23: 3-4. [PDF]  

Raquel Benbunan-Fich, Héctor R. Lozada, Stephen Pirog, Joseph Wisenblit, and Randi Priluck

Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm
Journal of Marketing Education 2001 23: 5-15. [Abstract] [PDF] [References]  

Denny E. McCorkle, Joe F. Alexander, and James Reardon

Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions
Journal of Marketing Education 2001 23: 16-24. [Abstract] [PDF] [References]  

Jacqueline K. Eastman and Cathy Owens Swift

New Horizons in Distance Education: The Online Learner-Centered Marketing Class
Journal of Marketing Education 2001 23: 25-34. [Abstract] [PDF] [References]  

Lois J. Smith

Content and Delivery: A Comparison and Contrast of Electronic and Traditional MBA Marketing Planning Courses
Journal of Marketing Education 2001 23: 35-44. [Abstract] [PDF] [References]  

Mark R. Young

Windowed, Wired, and Webbed—Now What?
Journal of Marketing Education 2001 23: 45-54. [Abstract] [PDF] [References]  

Jillian C. Sweeney and Deborah Ingram

A Comparison of Traditional and Web-Based Tutorials in Marketing Education: An Exploratory Study
Journal of Marketing Education 2001 23: 55-62. [Abstract] [PDF] [References]  

Linda C. Ueltschy

An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum
Journal of Marketing Education 2001 23: 63-72. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.