Debbie Thorne McAlister

The Editor’s Corner
Journal of Marketing Education 2001 23: 167-168. [PDF]  

Irvine Clarke, III, Theresa B. Flaherty, and Sandra Mottner

Student Perceptions of Educational Technology Tools
Journal of Marketing Education 2001 23: 169-177. [Abstract] [PDF] [References]  

Andy Gillentine and Jeff Schulz

Marketing the Fantasy Football League: Utilization of Simulation to Enhance Sport Marketing Concepts
Journal of Marketing Education 2001 23: 178-186. [Abstract] [PDF] [References]  

Robert M. Peterson

Course Participation: An Active Learning Approach Employing Student Documentation
Journal of Marketing Education 2001 23: 187-194. [Abstract] [PDF] [References]  

Stephen B. Castleberry

Using Secondary Data in Marketing Research: A Project That Melds Web and Off-Web Sources
Journal of Marketing Education 2001 23: 195-203. [Abstract] [PDF] [References]  

Shawn P. Daly

Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management
Journal of Marketing Education 2001 23: 204-215. [Abstract] [PDF] [References]  

David M. Andrus and Dawne Martin

The Development and Management of a Department of Marketing Advisory Council
Journal of Marketing Education 2001 23: 216-227. [Abstract] [PDF] [References]  

Scott G. Dacko

Narrowing Skill Development Gaps in Marketing and MBA Programs: The Role of Innovative Technologies for Distance Learning
Journal of Marketing Education 2001 23: 228-239. [Abstract] [PDF] [References]  

Clifford S. Barber, Norm Borin, Douglas C. Cerf, and Teresa A. Swartz

The Role of Marketing in an Integrative Business Curriculum
Journal of Marketing Education 2001 23: 240-248. [Abstract] [PDF] [References]  

Nancy D. Albers-Miller, Robert D. Straughan, and Penelope J. Prenshaw

Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs
Journal of Marketing Education 2001 23: 249-259. [Abstract] [PDF] [References]  

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