Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2002 24: 3. [PDF]  

Donald R. Bacon and Jenny Novotny

Exploring Achievement Striving as a Moderator of the Grading Leniency Effect
Journal of Marketing Education 2002 24: 4-14. [Abstract] [PDF] [References]  

Susan Schultz Kleine

Enhancing Students’ Role Identity As Marketing Majors
Journal of Marketing Education 2002 24: 15-23. [Abstract] [PDF] [References]  

Lenard C. Huff, Joanne Cooper, and Wayne Jones

The Development and Consequences of Trust in Student Project Groups
Journal of Marketing Education 2002 24: 24-34. [Abstract] [PDF] [References]  

Laurie A. Babin, Teri Root Shaffer, and Amy Morgan Tomas

Teaching Portfolios: Uses and Development
Journal of Marketing Education 2002 24: 35-42. [Abstract] [PDF] [References]  

John A. Schibrowsky, James W. Peltier, and Thomas E. Boyt

A Professional School Approach to Marketing Education
Journal of Marketing Education 2002 24: 43-55. [Abstract] [PDF] [References]  

Susan DelVecchio and Earl D. Honeycutt, Jr.

Explaining the Appeal of Sales Careers: A Comparison of Black and White College Students
Journal of Marketing Education 2002 24: 56-63. [Abstract] [PDF] [References]  

Richard L. Celsi and Mary Wolfinbarger

Discontinuous Classroom Innovation: Waves of Change for Marketing Education
Journal of Marketing Education 2002 24: 64-72. [Abstract] [PDF] [References]  

Sigfredo A. Hernandez

Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking
Journal of Marketing Education 2002 24: 73-85. [Abstract] [PDF] [References]  

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