Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2002 24: 91. [PDF]  

Boonghee Yoo and Naveen Donthu

The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students
Journal of Marketing Education 2002 24: 92-103. [Abstract] [PDF] [References]  

Debra A. Laverie

Improving Teaching through Improving Evaluation: A Guide to Course Portfolios
Journal of Marketing Education 2002 24: 104-113. [Abstract] [PDF] [References]  

Dawn R. Deeter-Schmelz, Karen Norman Kennedy, and Rosemary P. Ramsey

Enriching Our Understanding of Student Team Effectiveness
Journal of Marketing Education 2002 24: 114-124. [Abstract] [PDF] [References]  

Barry Berman and Alex P. Sharland

The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses
Journal of Marketing Education 2002 24: 125-134. [Abstract] [PDF] [References]  

John H. Heinrichs, Jeen-Su Lim, and Lonnie J. Hudspeth

Teaching Strategic Marketing Models with Web-Based Business Intelligence Tools: Innovative Guided Marketing Analysis
Journal of Marketing Education 2002 24: 135-142. [Abstract] [PDF] [References]  

John R. Dickinson

A Need to Revamp Textbook Presentations of Price Elasticity
Journal of Marketing Education 2002 24: 143-149. [Abstract] [PDF] [References]  

Dwayne D. Gremler and Michael A. McCollough

Student Satisfaction Guarantees: An Empirical Examination of Attitudes, Antecedents, and Consequences
Journal of Marketing Education 2002 24: 150-160. [Abstract] [PDF] [References]  

Molly Inhofe Rapert, David L. Kurtz, and Scott Smith

Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching, Research, and Service?
Journal of Marketing Education 2002 24: 161-167. [Abstract] [PDF] [References]  

Terri Feldman Barr and Kevin M. Mcneilly

The Value of Students’ Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators
Journal of Marketing Education 2002 24: 168-173. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.