Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2002 24: 183. [PDF]  

Miriam Catterall, Pauline Maclaran, and Lorna Stevens

Critical Reflection in the Marketing Curriculum
Journal of Marketing Education 2002 24: 184-192. [Abstract] [PDF] [References]  

Audhesh K. Paswan and Joyce A. Young

Student Evaluation of Instructor: A Nomological Investigation Using Structural Equation Modeling
Journal of Marketing Education 2002 24: 193-202. [Abstract] [PDF] [References]  

Charles R. Duke

Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance
Journal of Marketing Education 2002 24: 203-217. [Abstract] [PDF] [References]  

Richard Davis, Shekhar Misra, and Stuart van Auken

A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
Journal of Marketing Education 2002 24: 218-224. [Abstract] [PDF] [References]  

Bruce L. Stern and L. P. Douglas Tseng

Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?
Journal of Marketing Education 2002 24: 225-232. [Abstract] [PDF] [References]  

Irvine Clarke, III and Theresa B. Flaherty

Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences
Journal of Marketing Education 2002 24: 233-242. [Abstract] [PDF] [References]  

Ellen J. Kennedy, Leigh Lawton, and E. Leroy Plumlee

Blissful Ignorance: The Problem of Unrecognized Incompetence and Academic Performance
Journal of Marketing Education 2002 24: 243-252. [Abstract] [PDF] [References]  

Bryan Lilly and Michael J. Tippins

Enhancing Student Motivation in Marketing Classes: Using Student Management Groups
Journal of Marketing Education 2002 24: 253-264. [Abstract] [PDF] [References]  

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