Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2003 25: 3-4. [PDF]  

Philip J. Trocchia and David M. Andrus

Perceived Characteristics and Abilities of an Effective Marketing Department Head
Journal of Marketing Education 2003 25: 5-15. [Abstract] [PDF] [References]  

Neil Granitz and C. Scott Greene

Applying E-Marketing Strategies to Online Distance Learning
Journal of Marketing Education 2003 25: 16-30. [Abstract] [PDF] [References]  

Donald R. Bacon

Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context
Journal of Marketing Education 2003 25: 31-36. [Abstract] [PDF] [References]  

Elizabeth Pfaff and Patricia Huddleston

Does It Matter if I Hate Teamwork? What Impacts Student Attitudes toward Teamwork
Journal of Marketing Education 2003 25: 37-45. [Abstract] [PDF] [References]  

David S. Ackerman, Barbara L. Gross, and Lars Perner

Instructor, Student, and Employer Perceptions on Preparing Marketing Students for Changing Business Landscapes
Journal of Marketing Education 2003 25: 46-56. [Abstract] [PDF] [References]  

Mark R. Young and J. William Murphy

Integrating Communications Skills into the Marketing Curriculum: A Case Study
Journal of Marketing Education 2003 25: 57-70. [Abstract] [PDF] [References]  

Denise T. Smart, Craig A. Kelley, and Jeffrey S. Conant

Mastering the Art of Teaching: Pursuing Excellence in a New Millennium
Journal of Marketing Education 2003 25: 71-78. [Abstract] [PDF] [References]  

Stacey Menzel Baker, Susan Schultz Kleine, and Mark Bennion

What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment
Journal of Marketing Education 2003 25: 79-89. [Abstract] [PDF] [References]  

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