Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2003 25: 95-96. [PDF]  

Kimberly A. Taylor

Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers
Journal of Marketing Education 2003 25: 97-107. [Abstract] [PDF] [References]  

David E. Hansen

Using the Voeks Method to Improve Student Learning in Principles of Marketing Classes
Journal of Marketing Education 2003 25: 108-117. [Abstract] [PDF] [References]  

Irvine Clarke, III and Theresa B. Flaherty

Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets
Journal of Marketing Education 2003 25: 118-129. [Abstract] [PDF] [References]  

Mark R. Young, Bruce R. Klemz, and J. William Murphy

Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior
Journal of Marketing Education 2003 25: 130-142. [Abstract] [PDF] [References]  

Faye S. McIntyre, Robert E. Hite, and Mary Kay Rickard

Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights
Journal of Marketing Education 2003 25: 143-149. [Abstract] [PDF] [References]  

Lynda Keng-Neo Wee, Megan Alexandria, Yih-Chyn Kek, and Craig A. Kelley

Transforming the Marketing Curriculum Using Problem-Based Learning: A Case Study
Journal of Marketing Education 2003 25: 150-162. [Abstract] [PDF] [References]  

Louis T. W. Cheng, Kam C. Chan, and Ricky Y. K. Chan

Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities
Journal of Marketing Education 2003 25: 163-176. [Abstract] [PDF] [References]  

Thomas A. Schmidt, Mark B. Houston, Lance A. Bettencourt, and Paul D. Boughton

The Impact of Voice and Justification on Students’ Perceptions of Professors’ Fairness
Journal of Marketing Education 2003 25: 177-186. [Abstract] [PDF] [References]  

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