Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2004 26: 3. [PDF]  

Lawrence B. Chonko

If it Walks Like a Duck...: Concerns about Quackery in Marketing Education
Journal of Marketing Education 2004 26: 4-16. [Abstract] [PDF] [References]  

Wendy Bryce Wilhelm

The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice
Journal of Marketing Education 2004 26: 17-30. [Abstract] [PDF] [References]  

Ravi Pappu

Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia
Journal of Marketing Education 2004 26: 31-41. [Abstract] [PDF] [References]  

Steven A. Taylor, Michael Humphreys, Roger Singley, and Gary L. Hunter

Business Student Preferences: Exploring the Relative Importance of Web Management in Course Design
Journal of Marketing Education 2004 26: 42-49. [Abstract] [PDF] [References]  

Elizabeth L. R. Elam and Harlan E. Spotts

Achieving Marketing Curriculum Integration: A Live Case Study Approach
Journal of Marketing Education 2004 26: 50-65. [Abstract] [PDF] [References]  

Louise W. Smith and Doris C. Van Doren

The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective
Journal of Marketing Education 2004 26: 66-74. [Abstract] [PDF] [References]  

Lynn Hunt, Lynne Eagle, and Philip J. Kitchen

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Journal of Marketing Education 2004 26: 75-88. [Abstract] [PDF] [References]  

Mohammed Y. A. Rawwas, Jamal A. Al-Khatib, and Scott J. Vitell

Academic Dishonesty: A Cross-Cultural Comparison of U.S. and Chinese Marketing Students
Journal of Marketing Education 2004 26: 89-100. [Abstract] [PDF] [References]  

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