Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2004 26: 195-196. [PDF]  

Birgit Leisen, Michael J. Tippins, and Bryan Lilly

A Broadened Sales Curriculum: Exploratory Evidence
Journal of Marketing Education 2004 26: 197-207. [Abstract] [PDF] [References]  

Neil Granitz and Paul Hugstad

Creating and Diffusing a Technology Champion Course
Journal of Marketing Education 2004 26: 208-225. [Abstract] [PDF] [References]  

Nicole Ponder, Sharon E. Beatty, and William Foxx

Doctoral Comprehensive Exams in Marketing: Current Practices and Emerging Perspectives
Journal of Marketing Education 2004 26: 226-235. [Abstract] [PDF] [References]  

Kenneth J. Chapman, Richard Davis, Daniel Toy, and Lauren Wright

Academic Integrity in the Business School Environment: I’ll Get by with a Little Help from My Friends
Journal of Marketing Education 2004 26: 236-249. [Abstract] [PDF] [References]  

Fernando Jaramillo and Paul E. Spector

The Effect of Action Orientation on the Academic Performance of Undergraduate Marketing Majors
Journal of Marketing Education 2004 26: 250-260. [Abstract] [PDF] [References]  

Anusorn Singhapakdi

Important Factors Underlying Ethical Intentions of Students: Implications for Marketing Education
Journal of Marketing Education 2004 26: 261-270. [Abstract] [PDF] [References]  

William T. Faranda and Irvine Clarke, III

Student Observations of Outstanding Teaching: Implications for Marketing Educators
Journal of Marketing Education 2004 26: 271-281. [Abstract] [PDF] [References]  

INDEX to JOURNAL OF MARKETING EDUCATION
Journal of Marketing Education 2004 26: 282-283. [PDF]  

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