Journal of Marketing Education -- Table of Contents (August 1 2006, 28 [2])

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Contents: August 1 2006, Volume 28, No. 2 [Index by Author] Other Issues:

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Douglas J. Lincoln: The Editor's Corner
Journal of Marketing Education 2006 28: 91-92. [PDF]

Shelby D. Hunt and Sreedhar Madhavaram: Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Journal of Marketing Education 2006 28: 93-105. [Abstract] [PDF] [References]

Howard Forman: Participative Case Studies: Integrating Case Writing and a Traditional Case Study Approach in a Marketing Context
Journal of Marketing Education 2006 28: 106-113. [Abstract] [PDF] [References]

Raymond Hubbard and J. Scott Armstrong: Why We Don't Really Know What Statistical Significance Means: Implications for Educators
Journal of Marketing Education 2006 28: 114-120. [Abstract] [PDF] [References]

Sarath A. Nonis, Melodie J. Philhours, and Gail I. Hudson: Where Does the Time Go? A Diary Approach to Business and Marketing Students’ Time Use
Journal of Marketing Education 2006 28: 121-134. [Abstract] [PDF] [References]

James M. Curran and Deborah E. Rosen: Student Attitudes Toward College Courses: An Examination of Influences and Intentions
Journal of Marketing Education 2006 28: 135-148. [Abstract] [PDF] [References]

Dennis E. Clayson and Mary Jane Sheffet: Personality and the Student Evaluation of Teaching
Journal of Marketing Education 2006 28: 149-160. [Abstract] [PDF] [References]

Dheeraj Sharmaa, Nancy D. Albers-Miller, Lou E. Pelton, and Robert D. Straughan: The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline
Journal of Marketing Education 2006 28: 161-171. [Abstract] [PDF] [References]

: Call for Papers: Special Issue on Best Practices in Teaching Marketing Abroad
Journal of Marketing Education 2006 28: 172. [PDF]

: Call for Papers: Marketing Educators’ Association 2007 Conference
Journal of Marketing Education 2006 28: 173-174. [PDF]

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