Douglas J. Lincoln

The Editor’s Corner
Journal of Marketing Education 2006 28: 179-180. [PDF]  

Donald R. Bacon and Kim A. Stewart

How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study
Journal of Marketing Education 2006 28: 181-192. [Abstract] [PDF] [References]  

Jeremy J. Sierra and Michael R. Hyman

A Dual-Process Model of Cheating Intentions
Journal of Marketing Education 2006 28: 193-204. [Abstract] [PDF] [References]  

Vicki L. West

Teaching Written Communication Skills in Professional Selling: The Cover Letter
Journal of Marketing Education 2006 28: 205-217. [Abstract] [PDF] [References]  

Irvine Clarke, III, Theresa B. Flaherty, and Michael Yankey

Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education
Journal of Marketing Education 2006 28: 218-226. [Abstract] [PDF] [References]  

Michael M. Pearson, John W. Barnes, and Marina H. Onken

Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example
Journal of Marketing Education 2006 28: 227-236. [Abstract] [PDF] [References]  

Irene C. L. Ng

Photoessays in the Teaching of Marketing
Journal of Marketing Education 2006 28: 237-253. [Abstract] [PDF] [References]  

Sara L. Appleton-Knapp and Kathleen A. Krentler

Measuring Student Expectations and Their Effects on Satisfaction: The Importance of Managing Student Expectations
Journal of Marketing Education 2006 28: 254-264. [Abstract] [PDF] [References]  

Index to Journal of Marketing Education
Journal of Marketing Education 2006 28: 265-266. [PDF]  

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